Life, as we are all individually experiencing seems to be getting tougher by the day due to a number of factors; demanding work schedules, demanding life needs, demanding goal aspirations and to ‘seemingly’ add insult to injury, the cost of living is at an all time high!
So, we are feeling the pinch; Physically, Financially, Emotionally, Mentally and these frustrations can affect how we navigate through our life circumstances from different levels of our spheres. And there always seems to be an effect on how we navigate these circumstances; whether through a ‘soft’ skill like undefined communication or language, or through hard financial conversations involving losses that
can dent businesses permanently as we saw during the Covid-19 pandemic.
But what speaks to the masses is SERVICE. A kind of service that precedes any frustrations from a heavy workload, to a boardroom strategy discussion, to a broken relationship, to an unpaid loan, to a struggling business and to even a tough customer. What matters is the gratitude from a loyal customer, the zeal from a repeat purchase, the promise of a service that is As Human As You and the art of cAARe.
What matters is the attitude towards the customer and their willingness (or if you wish to call it the ‘influenced purchase behavior’) to choose a brand over and over again. And that is why we chose to celebrate our customers this year. For their relentless loyalty, for believing in a heritage that is the AAR Brand and for continuing to trust our service promise.
